How to open the transformation and upgrading of SinotruK pickup trucks

In 2020, the overall sales of domestic pickup trucks exceeded 400,000 for the first time, surpassing Canada, Australia, Thailand and other veteran countries with strong pickup sales performance, becoming the world's second largest pickup truck market after the United States, while the penetration rate of domestic pickup trucks is less than 2%, showing strong market expansion potential.


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With the continuous implementation of the favorable policy of pickup trucks, users' demand for pickup trucks is further released, in order to speed up the market layout, domestic pickup brands have begun to carry out industrial upgrading in a planned way, and the development direction of pickup trucks and high-end has become the industry consensus. In recent years, the technology and concept of pickup trucks have continued to develop, and the policy restrictions, market environment and user cognition of pickup trucks have also been continuously optimized, which has spawned a number of models positioned as passenger pickup trucks, completely reversing the image of low-end pickup trucks. Sinotruk pickup truck passenger type is such a model, with unlimited trends in household SUV configuration and interior design, to create a more passenger, more high-end, more comfortable driving experience.

 

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The most important attribute of the tool type pickup is the loading attribute, and the riding comfort of the passenger type pickup is more important than the loading capacity, so the multi-link suspension is a more suitable choice. The rear leaf spring suspension usually used in tool pickup trucks is abandoned, and multi-link integral bridge suspension is adopted, and after 500+ adjustment program screening, after 3 rounds of chassis adjustment, the handling and stability are ahead of the same level.

 

Intelligent evolution, beyond the scope of the tool car

 

After upgrading the more basic configurations such as transmission, suspension and drive forms, intelligence has become the core of the transformation of pickup trucks. In terms of the passenger type of China's heavy truck pickup trucks, advanced configurations such as large-size screens, vehicle networking systems, and high-level intelligent driving systems are all applied, and the passenger car market is also at a leading level, completely getting rid of the tool attributes of pickup trucks.

 

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The passenger pickup adopts a 12.3-inch center control large screen and LCD instrument, which fully interpreates the luxury and technological sense of the pickup truck. The central control screen is responsible for controlling vehicle audio and video entertainment functions, adjusting vehicle Settings, mobile phone interconnection, voice interaction, air conditioning control, panoramic navigation, OTA wireless upgrade and other functions, and can carry out mobile screen projection and counter-control to improve the entertainment and leisure attributes of the pickup truck.

 

The LCD instrument is responsible for displaying the driving information of the vehicle, and also supports the interconnection navigation mapping with the central control, the scene reconstruction of the driver assistance system, and the theme switching of seven driving systems, so that the driving convenience and driving fun can be obtained.

 

The purpose of domestic pickup truck ride is to get rid of the inherent truck identity attributes of pickup trucks by ride upgrade and enter the broader passenger consumer market. Through the newly upgraded configuration, leading intelligent technology, and ingenious detail design, SinotruK Truck has fully tapped the needs of users' cars, making pickups the purchase choice of more users' family cars.


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